Loving the new Bausch + Lomb corporate identity, designed by Pentagram. It’s a clean and refreshing new look by Paula Scher, which reflects B+L’s growing presence in ophthalmic care. On Pentagram’s New at Pentagram page you can see more detail about the company repositioning as well as some beautiful packaging for Renu multi-purpose solution. Offhand the Renu carton felt a bit generic when I look at the on-shelf image, but I LOVE the bottle.

I think this a great new design, look forward to seeing it in stores.