Loving the new Bausch + Lomb corporate identity, designed by Pentagram. It’s a clean and refreshing new look by Paula Scher, which reflects B+L’s growing presence in ophthalmic care. On Pentagram’s New at Pentagram page you can see more detail about the company repositioning as well as some beautiful packaging for Renu multi-purpose solution. Offhand the Renu carton felt a bit generic when I look at the on-shelf image, but I LOVE the bottle.
I think this a great new design, look forward to seeing it in stores.
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Yaritsa Arenas has been working as a designer for over 8 years, with projects covering print, sales collateral, web design, brand identity and packaging. She currently runs her own freelance design agency, PixieGirl Designs, as well as this blog. Subscribe to PixieGirl Blog by Email or by RSS for the latest updates, design and web trends and as much design inspiration as I can gather! |
