I’ve been following Ilise Benum’s Marketing Mentor Quick Tips ever since I read The Designer’s Guide to Marketing and Pricing. Today’s message was particularly noteworthy and I thought I’d share it (with Ilise’s ok, of course):
A New Mindset for 2010
I’ve noticed lately that, no matter how you define success, those who want it have a [...]

Yesterday I attended the Marketing in an Economic Downturn event from the Freelancer’s Union. Ilise Benum, of Marketing Mentor fame, gave a very insightful seminar about how to market yourself and your business during these hard economic times.
I loved how interactive the seminar was. Often times a speaker goes on and on discussing what they [...]

I’ve just recently finished reading The Designer’s Guide to Marketing and Pricing by Ilise Benum and Peleg Top. It’s an excellent resource for designers, whether starting out or looking to better market themselves. I love the way it’s written, it’s very informal without losing credibility. Below is the description that appears on their site for [...]