I was browsing through theDieline.com, as I often do when I have a chance, and saw this post on the new Hewlett-Packard packaging. Below is an excerpt from the post:
To stay ahead of the curve in a slowing economy and fierce competitive environment, HP’s Imaging and Printing Group (IPG) wanted to change their conversation to [...]

I’m starting to see the new Snapple design in stores. I really love how clean it is. Very refreshing and elegant even. I also LOVE the S embossed on the bottle. It’s still recognizable to current customers and appealing to new buyers. I love how the color system is still present, even more prounounced now [...]