Loving the new Bausch + Lomb corporate identity, designed by Pentagram. It’s a clean and refreshing new look by Paula Scher, which reflects B+L’s growing presence in ophthalmic care. On Pentagram’s New at Pentagram page you can see more detail about the company repositioning as well as some beautiful packaging for Renu multi-purpose solution. Offhand [...]

Sometimes I discover something while I’m looking for something else. But that’s a happy little accident. I was actually searching for this cool image of Smirnoff Black, which had an interesting glass and a Russian doll shaker, but somehow the search brought up Little Black Dress Wines. The logo and name caught my attention more [...]

I was browsing through theDieline.com, as I often do when I have a chance, and saw this post on the new Hewlett-Packard packaging. Below is an excerpt from the post:
To stay ahead of the curve in a slowing economy and fierce competitive environment, HP’s Imaging and Printing Group (IPG) wanted to change their conversation to [...]