Loving the new Bausch + Lomb corporate identity, designed by Pentagram. It’s a clean and refreshing new look by Paula Scher, which reflects B+L’s growing presence in ophthalmic care. On Pentagram’s New at Pentagram page you can see more detail about the company repositioning as well as some beautiful packaging for Renu multi-purpose solution. Offhand [...]

I’m starting to see the new Snapple design in stores. I really love how clean it is. Very refreshing and elegant even. I also LOVE the S embossed on the bottle. It’s still recognizable to current customers and appealing to new buyers. I love how the color system is still present, even more prounounced now [...]

Yay! I’m actually one of the people happy to hear that Tropicana will revert back to it’s old packaging. The new one has elements that could be good, but when you look at the line as a whole on-shelf, everything looks the same. The only differentiation in flavors is a tiny strip of color on [...]